PUBLIC RELATIONSHIP SERIES
Social Media Strategies that really works
* Excerpted from NJ Realtor, Fall
/Edited by Stephen Lee with CRI
Opening:
* Social Media Algorithm
* These algorithms are constantly shifting and deciding in real time which posts, videos and stories to put in front of users.
* Filters that match contents to people based on past behavior and preferences.
* Their ultimate goal is to keep you scrolling as long as possible, serving up contents you’ll likely engage with – so the platform can , in turn, serve you more ads and generate more revenue.
* These algorithms, like invisible guides, determine the contents on our feeds.
* New Jersey Realtors on Instagram grew, starting 0 followers to the current 14.6K followers in last 5 years.
1) Find Your Niche:
* Think big, but not too big, and think small, but not too small.
* You want to reach more users, but at the same time, grow a community that cares about what you’re posting.
* Test different contents types and track post performance to see what resonates with your audience.
* A New Jersey-based real estate trade association was too small, the real estate industry was too big.
* So we landed somewhere in the middle to become the Instagram account we are today.
* We post everything from how long homes are on the market on the Garden State to the best pancakes in NJ.
2) Provide Value:
* Today’s social media age, posting a few photos isn’t enough.
* With every post, you must provide value to your audience.
* Two questions: Am I educating my audience?
Am I entertaining my audience?
* If you post a new listing, think beyond listing photos and instead share local business nearby, housing market data for town where home is located, or details about the property itself.
* Turn your photo post into content packed with invaluable information applicable to a wide audience.
3) Post Consistency:
* To grow on social media, you must post regularly.
* Once a month “Home Sold” post will not cut it in today’s social age.
* Create a post-per-week goal for yourself that is attainable for your business and stick to it.
* Not only will you discover what type of content performs best, but your followers will begin to expect to hear from you.
4) Engage with your audience:
* Social media is a two-way street – don’t post and ghost.
* Spend time scrolling the platform and engaging with your followers and
people you follow to grow with your channel.
* Take a step further and visit to the Instagram Explore Page to search keywords related to your niche.
* You’ll find other accounts within your field with similar interests.
5) Stay up to date on Social Media News:
* The algorithms at Meta and beyond are ever-developing.
* Subscribe to marketing and social media email newsletters to keep up with what’s new in social.
* Try Social Media Today, the Daily Carnage, Jey Orca, Later, and Sprout Social.
* You will learn how to leverage all social media special features, implement a strategy that works for you, and ultimately grow a channel with a strong community.
